Last edited by Voll
Monday, May 11, 2020 | History

3 edition of Building routes to customers found in the catalog.

Building routes to customers

Peter Raulerson

Building routes to customers

proven strategies for profitable growth

by Peter Raulerson

  • 56 Want to read
  • 5 Currently reading

Published by Springer in New York .
Written in English

    Subjects:
  • Customer relations

  • Edition Notes

    Includes bibliographical references (p. 181-186) and index.

    StatementPeter Raulerson, Jean-Claude Malraison, Antoine Leboyer.
    ContributionsMalraison, Jean-Claude., Leboyer, Antoine.
    Classifications
    LC ClassificationsHF5415.5 .R38 2009
    The Physical Object
    Paginationxx, 196 p. :
    Number of Pages196
    ID Numbers
    Open LibraryOL23712054M
    ISBN 100387799508
    ISBN 109780387799506
    LC Control Number2008939891

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Building routes to customers. Summary: The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies.

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and : Springer New York.

Building Routes to Customers explains the powerful "Routes-to-Market" approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.

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